How to Talk to Customers (Sales Psychology)
The Right Role
You are a consultant, not a salesperson.
Good Questions to Ask
- “What do you dislike most about your current bill?”
- “Have outages been an issue for you?”
- “Are you planning to stay in this home long-term?”
Avoid These Mistakes 🚫
- Talking too technical
- Rushing to price
- Comparing installers negatively
- Overpromising savings
Knowledge Check
When talking to customers, your role should be: