Common Objections & How to Respond

Objection: “Solar is too expensive”

Response: “Most homeowners say that before seeing how much they’re already paying the utility over time.”

Objection: “I’ll wait”

Response: “Totally fair—just keep in mind utility rates never wait.”

Objection: “What if I sell?”

Response: “Homes with solar typically sell faster and at a premium.”

Which response is best?

A) “You’re wrong” B) “Solar is cheaper than you think” C) “Let’s compare this to what you already pay the utility”